Interior Designer Elkhart Goshen Indiana
The goal of this homeowner was to sell their home quickly and for top dollar so when they heard this 'free' staging advise from a realtor, "You only need a good cleaning and decluttering" they went with it.....but that's not what happened....
Instead the clean, uncluttered home sat on the market for six months without any interest. Not the happy ending the homeowner was hoping for!
You see, there are many misconceptions about what home staging really is. A good deep cleaning and removal of clutter from a home isn't home staging. It's Spring Cleaning.
Home Staging uses principles of design, marketing and psychology to properly prepare, and 'dress' your home for a quick and profitable sale before it's available on the market. Much like Proctor and Gamble does before introducing a new product.
Let me put it this way...if you were going to the prom would you just wash up and dress like everyday (or everyone else) or would you prefer to be the star of the show?
After my home staging consultation this homeowner knew exactly what they needed to do to make sure this home looked better than the competition. I even provided written instructions and names of reputable trades to help them do items they didn't have time to do and I told them what to buy at the lowest prices.
Now don' get me wrong....I LOVE purple and I loved this client's style! But home staging isn't about showcasing the owner's style, it's about showcasing the home and sometimes trained and experienced eyes that can see the big picture can make all the difference.
After the house was properly staged and relisted, the first couple through immediately made an offer and then multiple offers came in -- which means they finally achieved their goal of selling their house for top dollar in a competitive market.
As a matter of fact, this house sold 90% quicker than other houses in the same neighborhood.
According to the Real Estate Staging Association statistics, this is true nationally of staged houses.
But an even better statistic is the fact that 90% of the homes I stage, sell or are leased within 15 days or less.
And did you know that on average a staged house sell for 17% more than non staged houses? And that for every $1 you invest in home staging you'll receive a $6 return on investment? Don't you think this is much more favorable than paying out monthly carrying costs on a property that won't sell because their neighbor is properly staging their house?
According to the National Association of Realtors, the average investment in home staging is $675. Which means the cost of staging will be less than the cost of your first price reduction.
The homeowner of this home said the money he invested into home staging was an excellent investment that he recouped at closing.
So....what do you think? Are you moving in or moving on?
Do you think Home and Property Staging could work for you?
If you need more information about preparing your home for sale, send me an email today.
I have helped homeowners, builders, flippers, real estate agents and investors sell their properties quicker than they could have done by themselves.
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Welcome to my personal design notebook. If you already know me, then you know my mother suffers from Alzheimer's disease. During this journey with her, I realized how important it was to keep a record of the things that reflect who I am and what is important to me, because one day my memories too, may be gone and what would that mean to the people God gave me to care for and the good works He gave me to do? So here is where I share the important stuff so that you can learn real design, not decorator tricks, but fundamental and salient concepts to apply so that you can create your own exemplary home and so that my family and I can remember the life we lived and created here in our home, our sacred place. Because my work is important, this is also where I share my favorite design projects and how good design enhanced their lives as well. I hope you're inspired and encouraged as I share my memories, my work, my mission & my life. Many blessings, (Numbers 6: 24-26)